On August 3rd, Hong Qinghua, chairman of Joyu Lvmama Group, with his team visited Guide Group. The two parties conducted exchanges and discussions on cultural tourism night tours at home and abroad, and exchanged discussions on business cooperation plans. Leader Zhu Shangmin, Chairman of the Group, Zhu Hui, Vice President of the Group, Qu Longsheng, Vice President of R&D Department and Director of Design and R&D Center, Michelle Yin and Guo Shan, headers of overseas subsidiary of the Group, attended the meeting.
Zhu Shangmin welcomed Hong Qinghua and his team to the group. He said that the two sides have their own advantages and must increase integration and jointly build smart tourism construction. At the meeting, Zhu Shangmin introduced the main business areas and project achievements of Guide Group, and gave an in-depth introduction to the company's cultural tourism night travel market and smart research and development section. He also stated that night travel for cultural tourism has become an immeasurable new economic growth point. There are more and more hot check-in spots for lighting throughout the country. The number of people traveling at night in cities has surpassed that of the day, among which the post-80s, post-90s and post-00s generations are more It is the main force of night consumption, and this part of the group has higher requirements for the experience of cultural travel at night. This will guide companies to better grasp the needs of the market, have new thinking, new models, and combine the light and shadow show of AR/VR technology to create an immersive night travel experience. Guide Group has always attached great importance to design and technology research and development, carried out control system technology research and development and application promotion in the field of smart lighting, and accumulated successful experience in the construction of smart scenic spots. The company has a complete design and technical research and development team, has more than 60 independent intellectual property rights, has mastered a number of core technologies, and has a research and development advantage in the field of smart lighting.
Jingyu Lvmama Group is based on tourism Internet services, tourism IP investment, scenic spot operation management, tourism planning and design, and tourism marketing as its main businesses, and has built a leading domestic online and offline tourism industry chain group. It owns Lvmom Travel Network, Qichuang Tourism Group, Jingyu Scenic Area Smart Operation Group, Jingyu Tourism Investment Group, Jingyu Tourism Marketing Group, Jingyu Intelligent Technology Company and many other sectors.
Hong Qinghua believes that the development of tourism is inseparable from telling the IP story behind it. In the post-epidemic era, technology will definitely change tourism and boost the development of smart tourism. The integration of culture and tourism requires the use of the personal charm of IP to reshape the original resources, and infiltrate the concept of IP into the entire tourism industry chain, so that tourists are willing to go to a city for a room and a village for a meal. At the same time, with the development of the times, technology allows cultural and tourism IP to be reflected in the market and realized in consumption, giving the integration of cultural and tourism continuous vitality.
The meeting between Joyu Lvmama Group and Leader Group will give full play to the technological and resource advantages of both parties, pool their efforts, promote the development of smart tourism, and contribute to the development of China's cultural tourism night tourism industry.
TEL：+86 21 37890000
Email：llr@gdlight.cn
Add：Guide Group Building 15, Lingang Songjiang Science and Technology City, 1158 Zhongxin Road, Shanghai, China
