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corporate culture

Core Values Goal Motto Vision
Core Values
Passion,Integrity, Innovation ,Dedication

Passion: Never give up and always be positive.
Integrity:Do not fear the strength. Uphold justice. Dare to say and dare to do. Be able not only to insist on doing the right thing, but also to admit mistakes.
Innovation: Evolving, emerging, growing, being valuable, Guide Group dedicates to innovating.
Dedication: We firmly believe dedication to our clients is the most valuable mission to work on.
We share with the love, thoughts and experience. The history Guide Group has developed is the process of an ongoing dedication throughout the development of Guide Group.

Sustainable growth and leading the lighting industry

We position ourselves to do only the most influential lighting projects.
Pursuing quality, efficiency and continuous growth through leading quality, technology and service is the only way for Guide Group to achieve the lighting industry leadership and create value.
In the era of fierce competition, Guide Lighting must continue to innovate, forge ahead, and always embrace ideals and passions to surpass our own achievements and exceed customer expectations.

Customers are the scarcest resource and the whole reason for the existence of Guide Group.

Respecting customers, understanding customers, and providing products and services that exceed customer expectations is the philosophy that Guide Group has always insisted on and advocated.
Customer satisfaction is the most important criteria for measuring our growth.
Growing up with customers, customers are our eternal partners.

Become the leader of the smart lighting industry

Continuously research lighting technology and let people enjoy the fruits of smart lighting development.
Always provide customers with lighting products and good after-sales service that meet their needs.
Show the humanistic spirit of "the pursuit of perfection" and become the representative of the realization of smart lighting and artistic lighting.
Rapidly and steadily develop our business to achieve scale effect.
Establish our brand and become the most well-known and trusted enterprise in the lighting industry.
Have the best professional and management staff in the industry.